The Regence Group

Transparency Tools (2010-2012)

One of the most significant features I had the priviledge to work on that put The Regence Group ahead of the competition was the investment in cost and treatment transparency tools that empowered patients to make more informed decisions about their healthcare.

Care Central Concept

Treatment Cost Estimator

Provider Search

Emergency Room Alternatives

We educated members about Emergency Room alternatives, which are urgent care facilities that typically provide care with little to no wait time and at less cost than Emergency Rooms. We made them easily findable in our Provider Search.

  • ER Alternatives workflow
  • ER Alternatives promo on My Navigator landing page
  • ER Alternatives promo on Provider Search
  • ER Alternatives landing page
  • ER Alternatives promotion on MyNavigator landing page
  • ER Alternatives promotion on Provider Search
  • ER Alternatives landing page

Go Paperless (2010)

We saved Cambia millions of dollars in printing costs. Members were automatically enrolled in paperless statements and we gave them the ability to request statements by mail.

  • Go Paperleses workflow
  • Message intercept wireframe
  • Manage prefs wireframe
  • Go Paperless message intercept
  • Go Paperless prefs page

Individual Billing (2010)

This project was Regence's first online bill pay feature.

  • Bill Pay workflow
  • View Bill wireframe
  • Pay Bill wireframe
  • View Bill design
  • Pay Bill design

Visual Design (2009)

I created a new series of visual designs that were aligned with the brand.

  • My Advisor landing page
  • My Health landing page
  • Going Paperless instruction page
  • Rewards landing page

My Role

  • Art Direction
  • Visual Design
  • Wireframes


  • Adobe
  • PowerPoint
  • Visio


  • Account Manager
  • Designers + Me (2)
  • Engineering Lead
  • Engineers (3)
  • QA Engineers (2)

Time Line

  • 2009-2012